Live Teardown: Simplifying Energy Campaigns, One Cringeworthy Touchpoint at a Time
Share your campaign materials for our AESP Annual 2026 Learning Lab—don’t worry, all identities concealed to protect the innocent (and the creative). Submit Your MaterialsAbout the Learning Lab
Live Teardown: Simplifying Energy Campaigns, One Cringeworthy Touchpoint at a Time
AESP Annual 2026 | Learning Lab Session | Tuesday, February 24, 2026, 10:45 am – 12pm
Energy programs often lose customers not because the offer isn’t valuable, but because the message isn’t clear. Jargon-heavy flyers, dense emails, inaccessible pages, and cluttered touchpoints create friction that stops people from taking action.
In this interactive Learning Lab, Equinox Creative (EQX) will conduct real-time teardowns of energy program materials submitted anonymously. We’ll show how small adjustments to messaging, hierarchy, layout, and behavioral cues can improve clarity and conversions.
Attendees will walk away with:
- A visual checklist for simplifying materials
- Before-and-after transformations
- Strategies for plain language, hierarchy, and clean design
- Behavioral insights that support action
- A toolkit to apply immediately
If you’d like your materials considered, submit them below. All examples will be anonymized unless you request otherwise.
Learn more about our learning lab on the official AESP Annual website.
About EQX
EQX is a marketing agency dedicated to the clean energy sector. We help utilities, implementers, and energy organizations communicate with clarity—turning complex program requirements into simple, actionable, customer-friendly messaging and design.
Our work includes branding, campaign development, UX-focused websites, and multi-channel communications. Our specialty is solving the industry’s toughest challenge: making energy programs easy for customers to understand.
Submit Your Materials
Have a confusing, cluttered, or overly complex customer touchpoint? Send it our way.
Use the form below to submit up to three assets for potential inclusion in the live teardown.
Accepted file types: PDF, JPG, PNG, DOCX, PPTX.