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Live Teardown: Simplifying Energy Campaigns, One Cringeworthy Touchpoint at a Time

Share your campaign materials for our AESP Annual 2026 Learning Lab—don’t worry, all identities concealed to protect the innocent (and the creative).
Submit Your Materials

About the Learning Lab

Live Teardown: Simplifying Energy Campaigns, One Cringeworthy Touchpoint at a Time
AESP Annual 2026 | Learning Lab Session | Tuesday, February 24, 2026, 10:45 am – 12pm

Energy programs often lose customers not because the offer isn’t valuable, but because the message isn’t clear. Jargon-heavy flyers, dense emails, inaccessible pages, and cluttered touchpoints create friction that stops people from taking action.

In this interactive Learning Lab, Equinox Creative (EQX) will conduct real-time teardowns of energy program materials submitted anonymously. We’ll show how small adjustments to messaging, hierarchy, layout, and behavioral cues can improve clarity and conversions.

Attendees will walk away with:

  • A visual checklist for simplifying materials
  • Before-and-after transformations
  • Strategies for plain language, hierarchy, and clean design
  • Behavioral insights that support action
  • A toolkit to apply immediately

If you’d like your materials considered, submit them below. All examples will be anonymized unless you request otherwise.

Learn more about our learning lab on the official AESP Annual website.

    About EQX

    EQX is a marketing agency dedicated to the clean energy sector. We help utilities, implementers, and energy organizations communicate with clarity—turning complex program requirements into simple, actionable, customer-friendly messaging and design.

    Our work includes branding, campaign development, UX-focused websites, and multi-channel communications. Our specialty is solving the industry’s toughest challenge: making energy programs easy for customers to understand.

    Who You'll Meet From EQX

    With decades of experience in clean energy marketing, we help industry leaders craft strategies that drive real results.

    Kelly Mulder

    Owner & CEO

    With over 20 years of marketing experience, including 19 in the clean energy sector, Kelly is an expert in crafting actionable strategies as well as managing multi-stakeholder projects. Passionate about equity, she not only collaborates with diverse organizations but also develops meaningful marketing solutions. Kelly holds a BBA in Marketing and HR/Management from University of Wisconsin–Madison.

    Danielle Marquis

    Vice President of Client Delivery

    Danielle leads delivery from strategy through execution, ensuring bold ideas translate into real-world results. As Vice President of Client Delivery, she brings big-picture vision and sharp execution to Equinox Creative's clean energy portfolio, aligning strategy, storytelling, and delivery to scale impact without sacrificing quality. Known for translating complexity into clarity, Danielle leads with curiosity, authenticity, and people-first conviction, believing the most meaningful work happens when bold ideas, strong systems, and human connection come together.

    Shelly Dolbeer

    Creative Director & Business Development Lead

    Shelly has nearly 20 years of experience transforming visions into impactful campaigns. As Creative Director, she leads teams in creating strategic, visually compelling content. Known for simplifying complex ideas, Shelly drives initiatives like the Marketing Studio and social media growth. Furthermore, her expertise in design, marketing, and storytelling strengthens client relationships to deliver innovative solutions.

    Submit Your Materials

    Have a confusing, cluttered, or overly complex customer touchpoint? Send it our way.

    Use the form below to submit up to three assets for potential inclusion in the live teardown.
    Accepted file types: PDF, JPG, PNG, DOCX, PPTX.