AI-Assisted Voice of the Customer Research: Turning Online Conversations into Smarter Utility Campaigns How AI-assisted analysis of public conversations is reshaping utility program marketing and outreach Understanding your audience and stakeholders is foundational in...
How to Fix Your Slides: Key Takeaways from Our PPT Rescue Webinar PowerPoint design tips to turn cluttered slides into clear, professional presentations. Strong presentations depend on clarity, structure, and intentional design. In our webinar, PPT Rescue: Fix Your...
Earth Day Marketing Strategy Should Drive Participation—Not Just Awareness A strategic marketing approach turns seasonal attention into measurable engagement with clean energy programs. Every April, organizations across the clean energy sector increase their...
AI SEO Strategy: How to Prepare Your Website for AI Search Results AI is transforming how people search for information—and how organizations need to structure their websites to stay visible. For years, search engine optimization focused on ranking high on Google...
Program Marketing for Energy Efficiency Programs: Helping Implementers and Utilities Communicate Value Energy programs succeed when their value is clearly communicated. In the energy sector, even the most well-designed programs can struggle if audiences don’t...
