Brand Refresh Benefits: When Small Changes Make a Big Difference Your brand doesn’t always need a new identity. Sometimes it simply needs to work better. When organizations feel their brand has become dated, the first instinct is often to ask whether it’s...
Is Your Website Ready for AI Search and the Future of SEO? Learn the practical steps that help your website perform well in both traditional search engines and AI-powered search experiences. Not long ago, the goal of SEO was simple: rank as high as possible on Google....
The Next Frontier in Electrification is Communication Why program marketing must evolve alongside electrification and rate innovation As utilities accelerate building electrification efforts, heat pumps are becoming increasingly familiar to homeowners. But heat pumps...
Accessible Color Palettes: How to Meet ADA Color Contrast Standards Why accessible color choices matter and how to fix your palette without starting over. Color is often one of the first decisions made in branding and campaign design. It sets tone, creates...
Electrification and Weatherization Marketing Lessons learned from successful IRA program marketing Electrification and weatherization programs are expanding quickly through IRA funding, stacked incentives and broader utility offerings. Customers have more access than...
