Earth Day Marketing Strategy Should Drive Participation—Not Just Awareness A strategic marketing approach turns seasonal attention into measurable engagement with clean energy programs. Every April, organizations across the clean energy sector increase their...
Program Marketing for Energy Efficiency Programs: Helping Implementers and Utilities Communicate Value Energy programs succeed when their value is clearly communicated. In the energy sector, even the most well-designed programs can struggle if audiences don’t...
Marketing Virtual Power Plants (VPP): The Next Frontier for Utility Program Engagement VPPs are expanding quickly—but enrollment still depends on one thing: clear, customer-centered program marketing. As load flexibility becomes central to grid reliability, utilities...
Your Website Is Not a Brochure. It’s a Business Development Tool. If your website only explains who you are, you’re leaving opportunity on the table. In the energy sector, credibility matters. Experience matters. Past performance matters. But none of that helps if...
AESP Learning Lab Live Teardown: Simplifying Energy Campaigns Last week at AESP Annual, we hosted an interactive Learning Lab focused on one critical challenge in energy marketing—clarity. Our learning lab was designed to tackle a common issue in energy program...
