Electrification and Weatherization Marketing Lessons learned from successful IRA program marketing Electrification and weatherization programs are expanding quickly through IRA funding, stacked incentives and broader utility offerings. Customers have more access than...
Why Summer Is a Strategic Window for School Energy Engagement When classrooms pause, the opportunity to build lasting engagement doesn’t As the school year winds down, many energy programs naturally lose momentum with K-12 audiences. Teachers shift focus,...
AI-Assisted Voice of the Customer Research: Turning Online Conversations into Smarter Utility Campaigns How AI-assisted analysis of public conversations is reshaping utility program marketing and outreach Understanding your audience and stakeholders is foundational in...
Earth Day Marketing Strategy Should Drive Participation—Not Just Awareness A strategic marketing approach turns seasonal attention into measurable engagement with clean energy programs. Every April, organizations across the clean energy sector increase their...
Program Marketing for Energy Efficiency Programs: Helping Implementers and Utilities Communicate Value Energy programs succeed when their value is clearly communicated. In the energy sector, even the most well-designed programs can struggle if audiences don’t...
