Welcoming Danielle Marquis to the Equinox Creative Team
And why her perspective on utility program delivery matters right now.
We’re excited to welcome Danielle Marquis to the Equinox Creative team.
With more than 15 years of experience working inside and alongside utility programs, Danielle brings a deep understanding of what it actually takes to move customers from awareness to action—especially in complex clean energy and energy efficiency programs.
AS a result, her perspective is grounded in execution, customer experience, and real-world delivery. To learn more about Danielle’s background and experience, you can view her full bio.
Most recently, her recent eBook, How to Market Utility Programs in 2026, captures a perspective shaped by years of real-world program delivery experience.
When Strong Programs Still Stall
Over time, Danielle has seen the same pattern repeat across the industry.
Programs are built on smart policy. Incentives are meaningful. Marketing is thoughtful. Yet, participation still slows.
According to Danielle, this doesn’t happen because customers don’t care. Instead, participation often assumes customers have the time, energy, and project management skills they simply don’t.
Because of this, that insight sits at the heart of her work and challenges how many programs currently think about “support.”
Navigation Isn’t Support—It’s the Product
One of Danielle’s core ideas is simple and direct: navigation has become the product.
As program options multiply and customer attention shrinks:
- More choices don’t automatically lead to better outcomes
- Larger rebates don’t make decisions easier
- Asking customers to do more doesn’t drive behavior change
Instead, what converts is clarity; clear starting points, sequenced pathways, fewer handoffs, and less for customers to manage.
Ultimately, this shift reframes how teams should design, market, and deliver programs moving forward.
A Resource for Program Designers & Marketers & Implementers
Danielle’s eBook, How to Market Utility Programs in 2026, is written for those designing, marketing, and delivering utility programs who know the work doesn’t end at strategy—it succeeds or fails in execution.
It’s a practical, experience-driven look at how customer experience and program delivery intersect and where many programs unintentionally lose momentum.
Explore Danielle’s full eBook: lnkd.in/eCPc99CY
Let’s Make Your Campaign Stand Out
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