The Challenge

Green Home Experts had outgrown its name, brand, and digital footprint.

As the organization expanded its logistics, fulfillment, and distribution services in support of clean energy and workforce development programs, the existing brand no longer reflected the full scope or scale of the business. In addition, their digital presence was fragmented across multiple platforms:

• A primary Green Home Experts website
• A separate GHE Fulfillment website

This separation created confusion for users, diluted brand clarity, and limited the company’s ability to clearly position itself as a logistics-forward organization built to support programs nationwide.

The goal was to create a brand and digital ecosystem that:

• Accurately reflected the company’s expanded capabilities
• Unified multiple websites into one cohesive experience
• Maintained usability across portals and shops while aligning everything under a single, scalable brand

Our Approach

EQX partnered with the team to deliver a strategic rebrand and full digital consolidation, managing the process end-to-end.

Our work included:

• Brand Strategy & Renaming. Guiding the transition from Green Home Experts to Power Path Logistics, a name that positions the company as a critical logistics and fulfillment partner while supporting long-term growth beyond a single market or service type.
• Brand Identity Refresh. Developing a refined visual system that conveys momentum, reliability, and clean energy alignment while remaining flexible for future expansion.
• Website Strategy & Redesign. Consolidating the Green Home Experts and GHE Fulfillment websites into a single Power Path Logistics website, with clear service positioning, intuitive navigation, and a unified brand story.
• Portal & Shop Updates. Applying the new Power Path Logistics branding to existing portal and shop environments, preserving proven functionality while ensuring consistency across all customer-facing platforms.
• Project Management & Coordination. Keeping multiple workstreams aligned—from brand to website to digital platforms—while maintaining momentum and clarity throughout the process.

Solution Highlights

The Power Path Logistics rebrand and digital rollout delivered a cohesive brand ecosystem with clear, measurable benefits:

• A new name and brand identity that accurately reflects logistics, fulfillment, and operational expertise.
• A unified main website that replaces two separate sites with a single, streamlined experience.
• Clear messaging that communicates what Power Path Logistics does, who they serve, and how they support programs end-to-end.
• Updated portal and shop sites that align visually with the new brand while retaining familiar, user-friendly functionality.
• A scalable digital foundation designed to grow alongside the business.

Together, these updates created a consistent, credible presence across every touchpoint—helping Power Path Logistics show up in the market as the organization they have become.

Explore the new site: pplgx.com

For more on our process, see our Branding Strategy & Identity Design and Website Design & Development services.

Client Feedback

“When we started this process, I honestly didn’t know where to begin. I knew our business had outgrown the Green Home Experts brand, but I needed a partner who could guide us from start to finish—and that’s exactly what Equinox Creative did.

They helped us clarify who we are, how we should show up, and how to communicate our new brand across everything; from our website to social media, email, and beyond. The team didn’t just design a new look; they gave us a clear path forward.

As we prepare to launch Power Path Logistics at major industry events like the Midwest Energy Solutions Conference and AESP Annual Conference—where we’ll have a booth for the first time—we feel confident, prepared, and proud of how we’re showing up. Equinox Creative truly brought our new brand to life and set us up for what’s next.”

— Maria Onesto Moran, Queen Bee, Power Path Logistics