Event Branding & Collateral Execution for ERTHE Energy Solutions
From concept to production, we helped Erthe Energy Solutions (ERTHE) show up with clarity, consistency, and confidence.
When timelines are tight and expectations are high, execution matters. ERTHE needed a polished, professional presence for the Illinois Utilities Business Diversity Council event—fast. Equinox Creative stepped in to design, produce, and manage key event materials, ensuring everything worked together seamlessly on-site.
The Challenge
ERTHE needed to quickly prepare for an upcoming industry event with a booth presence that reflected their brand and expertise. The challenge was not just speed—it was ensuring consistency across multiple materials while elevating the overall visual impact.
They required:
- A branded tablecloth
- A retractable banner with strong messaging and clear calls to action
- A full suite of printed collateral
All within a tight turnaround window.
Our Approach
Equinox Creative led both the creative direction and production management, giving ERTHE a streamlined, low-lift experience.
Tablecloth Design & Production
We developed multiple design options aligned with ERTHE’s brand identity, ensuring the tablecloth would function effectively within the overall booth setup.
Key considerations included:
- Layout and logo placement for visibility across the table surface
- Visual balance to complement other booth elements
- Alignment with brand colors and overall aesthetic
Once a direction was selected, we:
- Finalized production-ready files
- Managed vendor coordination and ordering
- Confirmed sizing, materials, and color accuracy
This ensured the tablecloth integrated seamlessly into the full event presence while meeting quality and timeline expectations.
Retractable Banner Strategy & Design
We provided two distinct design directions:
- One built directly from the client’s provided messaging
- One refined using marketing best practices, including improved hierarchy, clarity, and flow
The selected concept incorporated:
- Clear, benefit-driven headline and supporting text
- Strong visual balance and readability from a distance
- Logo placement for brand recognition
- A QR code with a trackable short URL
- A visible website URL for reinforcement and accessibility
We handled final production and vendor coordination to ensure quality and timely delivery.
Although this project required a fast turnaround, event materials typically benefit from additional lead time.
Starting at least one month in advance allows for efficient production, standard vendor timelines, and time to review materials before the event—helping ensure everything looks and performs as intended.
Print Collateral Management
We coordinated the production of 10 print documents to support ERTHE’s event presence:
- Nine previously designed by our team
- One finalized specifically for this event
Each piece was reviewed and prepared for print to ensure consistency in layout, color, and formatting across all materials. We managed proofing and vendor coordination, confirming specifications such as sizing, paper stock, and finish to align with the overall look and feel of the booth.
By centralizing production through our preferred vendor, we ensured quality control and consistency across all materials, while also streamlining the process for the client. All items were delivered ready for use at the event, contributing to a cohesive and professional presentation.
The Result
The final setup delivered a cohesive and professional presence that aligned with ERTHE’s brand and stood out on the event floor.
- A clean, consistent visual system across all materials
- Clear messaging that communicated expertise at a glance
- Functional elements like QR codes to drive engagement
- High-quality production across all assets
ERTHE enhanced the display with wooden brochure holders and branded folders, complementing their natural, “earthy” aesthetic. Positioned among trees at the venue, the full setup created a strong and memorable visual experience.
“What Equinox Creative pulled together exceeded what we imagined—especially given how quickly everything came together. The setup looked polished, cohesive, and truly represented our brand. We had multiple vendors comment on how great everything looked.”
— Selena Worster Walde
“Equinox Creative made it easy to bring everything together quickly. From design to production, we knew we were in good hands—and the final result reflected that.”
— Anna Allenstein
The Response
Feedback from both the client and event attendees reinforced the success of the execution.
- ERTHE team members described the materials as “beautiful”
- Multiple vendors at the event commented on the booth’s standout appearance
Designed to Be Noticed
In busy event environments, strong visuals and clear messaging help your team attract attention and start meaningful conversations.
For energy program implementers and contractors, events are a critical opportunity to build credibility and generate connections. A cohesive, well-executed booth presence does more than look good—it communicates professionalism, clarity, and trust in seconds.
This project demonstrates how thoughtful design, strategic messaging, and seamless production can come together quickly without sacrificing quality.
Beyond the Booth
This project reflects more than event support—it shows how cohesive design and messaging can extend across every touchpoint. From booths to full-scale Creative Campaigns, the goal is the same: help your brand show up clearly, consistently, and with purpose.
Let’s Make Your Campaign Stand Out
Ready to turn your ideas into action? Let’s create a creative marketing campaign together that captures attention and delivers real results.
