Five Years of Clarity, Creativity, & Clean Energy
A milestone moment. A renewed commitment to the work ahead.
Since 2021, Equinox Creative has partnered with clean energy organizations to bring clarity, equity, and engagement to complex work. What began as a founder-led consultancy has grown into a national marketing agency serving utilities, implementers, and contractors across the country.
How It Started
Equinox Creative began in 2021 as Mulder Consulting—a founder-led consultancy launched by Kelly Mulder to serve the growing needs of the clean energy sector.
With decades of marketing experience and deep industry knowledge, Kelly built the firm with a clear focus: helping utilities, program implementers, and contractors communicate complex energy initiatives with clarity and precision.
As the work expanded, so did the team.
In 2025, the company rebranded to Equinox Creative—a name that reflects balance, forward momentum, and the evolution from a solo consultancy into a full-service clean energy marketing agency.
As Kelly shared during the rebrand announcement:
“Equinox Creative represents more than just a new name—it reflects our transformation from a solo consultancy into a thriving, full-service marketing agency. This evolution is a testament to the incredible talent and dedication of our team—the people who are helping our clients drive meaningful change in the clean energy sector.”
Today, Equinox Creative continues to build on that foundation—partnering with energy leaders nationwide to craft communications that captivate.
By the Numbers
Five years represents more than time—it represents momentum, growth, and measurable progress.
Years Serving the Clean Energy Sector
Experts Collaborating Nationwide
Years of Combined Clean Energy Expertise
%
Remote Since Day One
Five Years Supporting Energy Leaders
Behind every number is partnership, strategy, and execution.
Organizations Served
Websites/Landing Pages Coordinated, Designed, & Launched
Brand Strategy & Identity Projects Completed
Pieces of Energy-Focused Content Created
What We’ve Built
Over the past five years, Equinox Creative has partnered with energy leaders to:
- Refine and elevate brand identities
- Launch integrated marketing campaigns
- Design accessible, performance-driven websites
- Develop strategic messaging frameworks
- Create and implement strategies that reduce participation barriers across income, language, and cultural contexts
- Translate complex energy programs into audience-focused communications
Our work spans branding strategy, creative campaigns, website design and development, content creation, and visual storytelling—built specifically for clean energy stakeholders.
Five Strategic Advancements That Shaped Our First Five Years
Establishing a Niche in Clean Energy Marketing
Becoming a trusted marketing partner for utilities, program implementers, and energy contractors.
Growing into a National Agency
Expanding our client base across multiple states while maintaining a fully remote, collaborative team.
Rebranding to Equinox Creative
Aligning our identity with our evolution and long-term vision.
Accessible & Usable Digital Design
Advancing digital and web strategies by embedding accessibility standards, ADA-aware design, improving usability, and inclusive user experiences that expand access to energy programs across diverse audiences.
Building a Team with Deep Energy Experience
Bringing together marketing professionals who understand both strategy and the technical energy landscape.
Looking Ahead
Five years marks a milestone—but it also marks momentum.
As the clean energy industry continues to evolve, Equinox Creative is focused on:
- Deepening partnerships with energy program implementers and prime contractors
- Elevating digital strategy with ADA-compliant, performance-driven websites
- Developing campaigns that connect technical work to real-world audiences
- Continuing to strengthen women-owned leadership within the energy sector
The work continues—and we’re just getting started.
Ready to Build What’s Next?
If you’re looking for a marketing partner who understands clean energy from the inside out, we’re ready to collaborate.
