The Next Frontier in Electrification is Communication Why program marketing must evolve alongside electrification and rate innovation As utilities accelerate building electrification efforts, heat pumps are becoming increasingly familiar to homeowners. But heat pumps...
Accessible Color Palettes: How to Meet ADA Color Contrast Standards Why accessible color choices matter and how to fix your palette without starting over. Color is often one of the first decisions made in branding and campaign design. It sets tone, creates...
Electrification and Weatherization Marketing Lessons learned from successful IRA program marketing Electrification and weatherization programs are expanding quickly through IRA funding, stacked incentives and broader utility offerings. Customers have more access than...
Why Summer Is a Strategic Window for School Energy Engagement When classrooms pause, the opportunity to build lasting engagement doesn’t As the school year winds down, many energy programs naturally lose momentum with K-12 audiences. Teachers shift focus,...
AI-Assisted Voice of the Customer Research: Turning Online Conversations into Smarter Utility Campaigns How AI-assisted analysis of public conversations is reshaping utility program marketing and outreach Understanding your audience and stakeholders is foundational in...
