Chicago Fire: stadium, digital and radio assets

Chicago Fire sponsorship campaign with stadium LED, videoboard animation, radio advertising, digital banners, and field activations.

Digital concourse TV and L-Bar – existing approved asset

Concourse: Pre-game, Halftime, and Post-game

Concourse TV and L-Bar – existing approved asset

L-bar: during game play

Fascia LED 200 and 300 level – existing approved asset

Two minutes of :30 second rotations

200 level (full)

300 level with blank space for score and clock

Videoboard “wings” feature (:10 rotations) – new 2026 asset

:10 second video looped animation on both the sides of the videoboards, with live shots and feature content in the center, and the ad on the “wings”

4 gameday activations

  • On-site field outreach team tables at the matches, has a prize wheel with giveaways and one grand prize (donated by Chicago Fire)
  • Outreach team puts together summary sheet post-match, with feedback on the traffic and leads
  • Four (4) signed merch items donated by the Chicago Fire

Radio spots – new 2026 asset

Chicago Fire will record the 30 and 10 second radio spots for us – using the below approved scripts from our recent campaign.

:30 spot

The warmest thing in the house isn’t the furnace, the water heater or the stove. It’s Grandma guarding the family recipe like it’s gold. It’s the dog stealing your blanket. And of course it’s bedtime snuggles. The Peoples Gas Energy Efficiency Program provides energy-saving tips and rebates to help keep the warmth and savings in this winter. Visit Peoples Gas Delivery dot com slash rebates, because the warmest things in your house are the things that make home feel like home.

:10 spot

The Peoples Gas Energy Efficiency Program provides energy-saving tips and rebates to help keep the warmth and savings in this winter. Visit Peoples Gas Delivery dot com slash rebates.

Website banner ads

Run-of-site banner ads appeared across Chicago Fire digital properties, linking directly to the Peoples Gas Home Savings page (https://www.peoplesgasdelivery.com/savings/home-savings).

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