Who Is PACO Collective?

PACO Collective is a culture-first marketing agency headquartered in Chicago. The agency focuses on helping brands connect with audiences through real human insight, creativity, and emerging technologies.

The agency describes itself as future-ready, blending cultural intelligence, creative storytelling, and data-driven marketing strategies to help organizations grow and engage audiences more authentically. In addition, their approach goes beyond traditional multicultural marketing by looking deeper at the cultural motivations and behaviors that influence how people interact with brands and programs.

PACO has built a strong reputation in the Midwest marketing landscape. For example, the agency has been recognized as one of the fastest-growing agencies in the region and has been named a Great Place to Work for seven consecutive years. Their leadership, including CEO Ozzie Godinez—recognized as 2023 Entrepreneur of the Year by CLN—continues to push the agency forward with an emphasis on creativity, cultural understanding, and innovation.

PACO Collective Services at a Glance

PACO Collective offers a range of integrated marketing capabilities that can be deployed individually or combined to support larger campaigns and initiatives.

Cultural Strategy & Insights

Understanding audiences is the foundation of PACO’s work. Their team identifies cultural insights, behavioral trends, and market opportunities that guide smarter marketing decisions.

Creative & Content Development

From campaign platforms to social-first storytelling, PACO develops creative work designed to resonate with audiences and capture attention in today’s digital environment.

Full-Funnel Media Strategy & Performance

PACO plans and optimizes media strategies across channels to ensure messages reach the right audiences at the right moment while maintaining measurable performance.

Experiential & Community Engagement

Through partnerships, events, and community-driven initiatives, PACO helps brands build trust and relevance where audiences live and interact.

Together, these capabilities help organizations build campaigns that are culturally relevant, strategically targeted, and designed to inspire action.

An Award-Winning Collaboration

Equinox Creative has collaborated with PACO Collective on multiple energy efficiency marketing campaigns. Together, we combine our expertise in energy program communications with PACO’s cultural insight and audience engagement strategies.

Our teams work together to ensure campaign messaging reflects the real communities energy programs aim to serve. As a result, campaigns can reach audiences more effectively and create stronger engagement.

One notable example of this collaboration is the Inspire to Save campaign, which received the 2025 MEEA Inspiring Efficiency Award for Marketing. In particular, the campaign demonstrated how culturally informed messaging and thoughtful creative execution can help energy efficiency programs connect with audiences in meaningful ways.

You can learn more about the campaign in our previous article.

Ultimately, collaborations like this highlight how partnerships between agencies with complementary expertise can elevate campaign performance and deliver measurable results for energy programs.

As energy efficiency and clean energy initiatives continue to expand, culturally informed marketing will remain essential. By working alongside PACO Collective, we combine deep industry knowledge with cultural insight to develop campaigns that resonate with the audiences programs are designed to serve.

If you’d like to learn more about other organizations we collaborate with, explore our Partner Organizations page and discover how shared expertise drives success across the industry.