Capturing the Interest of Busy, School-focused Community Members

From utility incentives to local climate action plans, K–12 schools and higher education institutions are increasingly adopting clean energy upgrades—and they’re proud to talk about them.

Powerful campaigns that highlight schools and community clean energy projects include:

• Community member testimonials (parents, teachers, administrators)
• Incorporate local press and energy champions
• Utilize highlight visuals that resonate (classrooms, solar panels, buses, student artwork)
• A way to educate tomorrow’s energy leaders

Campaigns That Resonate

Here are a few ways clean energy campaigns can succeed in reaching school-focused audiences:

• Electrification as Health and Safety. Highlighting electric school buses goes beyond a clean energy win—it’s a health and safety story families care about.
• Building Efficiency as Learning Support. Tie energy-efficient upgrades to learning outcomes. Better lighting, quieter HVAC systems, and stable indoor temperatures directly support student focus and performance.
• Student Participation as Creative Impact. Incorporating student-led artwork, essays, or videos creates authentic campaigns that foster meaningful community engagement.
• Data with Purpose. Translate energy savings into clear, relatable comparisons. Show what those savings mean in everyday terms—such as classroom hours gained, measurable community benefits, or annual school supply costs offsets.
• Creative Touchpoints to Consider.
  • School-branded social templates that align with district identity
  • Flyers designed for teachers, parents, or school staff
  • Visual themes tied to back-to-school moments, like notebooks or chalkboards
  • Take-home materials that encourage students to share energy tips at home
  • Interactive maps that showcase upgraded schools across the district
  • Recognition campaigns that spotlight school progress toward energy goals

Side Note: Who is Your Audience for School Programs?

In order for creative campaigns to succeed, consider the community and caregivers as your audience as well. Many community-wide outreach and educational programs in your portfolio can raise awareness and drive participation when energy goals are linked to tangible, positive community outcomes. When schools and community members are included in your storytelling, you’re not just promoting clean energy. You’re highlighting investments in the next generation.